Hip-hop icon and business mogul Curtis "50 Cent" Jackson is making major waves in the entertainment industry once again — but this time, it's not with music or spirits. His new streaming venture, "50 Cent Action," has become an overnight success story, redefining the free ad-supported streaming TV (FAST) space and proving that his influence extends far beyond the stage.
Launched in partnership with Lionsgate, 50 Cent Action is a FAST channel now available on Roku, where it quickly rose to the #1 spot across both Roku and LG platforms. The network’s rapid rise in popularity speaks volumes about 50 Cent’s unique ability to connect with audiences through his signature mix of high-octane storytelling, street-smart branding, and business savvy.
But the channel isn’t stopping there.
Expanding its reach, 50 Cent Action is now also streaming on Vizio’s WatchFree+ and Sling TV’s Sling Freestream, making it accessible to even more fans across the country — and all for free.
“This is the future of entertainment,” 50 Cent said in a recent statement. “It’s about making real connections. I’m hands-on with everything and collaborating closely with Lionsgate – which has been a great partner – to give fans free, direct access to the best action movies and shows out there, all in one place. Fans can step into my world every time they turn on the channel.”
And what a world it is. The channel features some of 50 Cent’s most iconic films, including “Den of Thieves,” “Escape Plan,” and “The Expendables 4.” It’s also home to the original “Power” series — the gritty crime drama that helped launch the rapper’s powerhouse career as a television producer.
Jim Packer, Lionsgate’s President of Worldwide Television Distribution, expressed equal excitement over the project, saying, “50 Cent’s movies and television series are synonymous with non-stop action, and we’re thrilled to extend our longstanding partnership into the FAST space.”
What sets 50 Cent Action apart is more than just the content — it’s the curation. 50 has made it clear he’s committed to premium storytelling and top-tier quality. “There’s going to be new content in there,” he told The Hollywood Reporter, “but I got access to a huge library of action films. It’s got to be premium. I don’t want to see me like I see my people on Tubi. I’ll make sure the quality of everything is there.”
The channel also aims to serve as a launchpad for fresh, diverse voices in the action genre — something 50 Cent is passionate about. “This channel will bring diverse, action-packed content to audiences everywhere, reflecting my passion for storytelling and providing a platform for fresh, dynamic voices,” he said.
He also took to Instagram to promote the channel’s launch:
“Excited to officially announce my brand new Live TV FAST Channel created in partnership with Lionsgate, 50 CENT ACTION — Get ready for non-stop action, exclusive content, and your favorite movies and shows all for FREE! Sign up now to stay in the loop and get the latest updates. You won’t wanna miss this!”
With a massive fan base, a powerful partnership with Lionsgate, and an unmatched work ethic, 50 Cent is once again proving that everything he touches turns to gold — or in this case, high-octane, binge-worthy entertainment.
So if you're looking for non-stop thrills, classic action flicks, and a glimpse into 50’s cinematic universe — 50 Cent Action is the place to be.
Source: Hiphopdx
Image: 50 cent in concert by Alex Const is licensed under CC BY 2.0